How to Create a Twitter Account for Your Business Whether you’re an individual looking to promote your personal brand or you’re the owner of a new business, creating a Twitter account for your company can be an effective way to get your message out there and create new connections. So how do you actually create an account?
The process isn’t too complicated, but it does require that you have some information about your business ready at hand. Here are the steps to follow in order to create your own Twitter account from scratch and start posting updates about your brand today!
How to Create a Twitter Account for Your Business
Setting up your account
Now that you have chosen an account name, it is time to set up your account. The first thing you will want to do is make sure your profile information is complete. Enter your name and then a short bio that describes who you are and what your company does.
Also, include your website address and any other social media links (such as Facebook or LinkedIn). Once you’ve entered all of these details, click Save Changes at the bottom of your screen. You can also choose from several pre-made designs by clicking on one of them in the sidebar on your left.
Finally, select Continue as Company Page when prompted about whether you would like to create a personal account or business page. If you don’t already have a picture prepared, try uploading one now. This image will be used as your header photo across all platforms so try to choose something professional-looking and keep it consistent with how you brand yourself elsewhere online.
If you need help finding a good image, try using Google Image Search to find images available under Creative Commons licenses that are free for commercial use. If there isn’t anything appropriate, consider hiring someone on Fiverr or Upwork to create something custom for you!
When you’re finished adding photos and editing your description, click Next Step. Then fill out some additional information about your company including its location, phone number, email address, and website URL. Click Submit Info once you are done filling out each field to save your changes.
Once you’ve finished setting up your account, it’s time to get social. To add friends, click on Find Friends. Type in or paste @names of businesses you want to connect with or click See All at the bottom of the list if you don’t know any names.
Type in something interesting in your status (which will be visible by anyone who views your profile) and add a few people as followers. If they follow you back, check out their profiles to see if they might make good connections. You can also find potential business contacts through hashtags: For example, #smallbiz could lead you to other entrepreneurs.
Don’t spam, though—if someone doesn’t follow you back after several days, move on. And try not to unfollow anyone unless there is an issue with them following you first; otherwise, it looks like you are desperate for followers.
It can be hard to remember what you want to say about your business and when you want to say it. Before posting, think about who your target audience is and what kinds of things they’re interested in. Consider what will catch their attention, entertain them, or maybe even help them out at some point during their day.
On top of using hashtags (#), most companies include calls-to-action (#CTA) asking followers to engage with their brand through social media or by purchasing their products or services. It’s also important to post regularly, as often as possible. One tweet every few days might not seem like much but if you have thousands of followers it could look like you aren’t active on your account and that won’t win over new customers.
Be sure to mix up content so people don’t get bored. If your tweets are all promotional material people may tune out before clicking on anything. And lastly, try to make it personal. When someone follows your company’s account they should feel like they know you personally—not just that they follow an impersonal corporate entity.
On top of using hashtags (#), most companies include calls-to-action (#CTA) asking followers to engage with their brand through social media or by purchasing their products or services. It’s also important to post regularly, as often as possible.
Liking tweets is another great way of interacting with others. By being interactive and tweeting your own content, other users will see you and follow you back. This will help increase your chances of growing your audience on Twitter quickly. You can like posts that contain videos, photos or links.
You can like a specific tweet by clicking on Like beneath it. If you see that someone has liked one of your tweets, check out their profile and follow them back if they appeal to you! It’s also important to engage in conversations as much as possible. One of the best ways to do so is by using hashtags (the pound sign followed by words).
Using hashtags in your tweets increases engagement, helps find new followers and shows off your knowledge about certain topics. When you use hashtags in your posts, people who are interested in those topics will be able to easily find you and engage with you through likes or replies.
If you’re new to Twitter, one of your first steps is finding people in your industry who are worth following. Identify members of your target market that are active on Twitter and follow them. Make sure you engage with them regularly: reply to their tweets, retweet their updates, and start-up conversations with them. When they see that you’re interested in what they have to say, they may follow you back. And if they don’t? No big deal—they aren’t your customers anyway!